Latest.
Our latest thoughts & musings.
4 Steps to creating a personalized customer experience
It’s no mystery that people love to feel special. They want to feel like a brand sincerely cares about their shopping behaviors, likes and dislikes, and hey, it’s even nice to receive a Happy Birthday email.
Bailie McAllister
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Optimizing your website for a faster experience
When I first began building responsive websites, it was a learning process filled with many unknown unknowns. Every project that was deemed worthy of being pimped out responsively would send a quick wave of excitement over me.
Brett McDade
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Mapping my customer journey with a fitness wearable
According to a recent study, 1/3 of wearable device owners stop using them within 6 months. And over half of consumers who own one no longer use it. That’s a lot of people!
Amanda Hempel
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Ligers and tigons in an omnichannel world
I had never heard of a Liger until Napoleon Dynamite professed his fascination. "It's pretty much my favorite animal. It's like a lion and a tiger mixed... bred for its skills in magic." –Napoleon Dynamite
Rachel DeFriend
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Gap getting the omni-channel experience dialed in
Until recently, I’ve never shopped gap.com, but Gap’s new CEO Art Peck gets me. He understands the role of digital in today’s omni-channel world, hence the company’s decision to create an executive role focused on customer experience.
Shar Carpenter
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Steals, deals, and post purchase thrills
If you couldn’t tell by now, I’m certainly an online shopping advocate. But it’s not just the good UX, cute clothes and free overnight shipping that got me here.
Bailie McAllister
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How good UX got me out of the dressing room
Online shopping should make your life easier, not harder. There’s a reason people shop online, and those reasons do not include confusion, frustration, or the need to throw your computer at the wall.
Bailie McAllister
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Good UX fills bellies
Your eyes are bigger than your stomach, Rachel. A chant that holds true every time I find myself in front of a smorgasbord of yummies.
Rachel DeFriend
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The user is wrong. 5 steps to make it right.
That's right, sometimes the user is utterly mistaken. And it's mostly our industry's fault. Users expect complicated, unintuitive online experiences because e-commerce platforms are often built around technology, instead of the customer.
Shar Carpenter
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Why users don’t read…This will leave you speechless
We all love click bait, right? Followed by a satisfying slideshow or listicle? As distracted, time-starved online readers we've become accustomed to a steady diet of content snacks.
Shar Carpenter
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Noise soup and the art of listening
Ears. They’re funny little things when you think about it. Their shape, the canals, how they protrude from our heads. Even the hairs that grow out of them as we age. So odd, and yet, so important.
Rachel DeFriend
