{"id":254,"date":"2015-04-06T21:33:43","date_gmt":"2015-04-06T21:33:43","guid":{"rendered":"http:\/\/redonkmarketing.com\/blog\/?p=254"},"modified":"2026-09-29T15:57:36","modified_gmt":"2026-09-29T15:57:36","slug":"why-users-dont-readthis-will-leave-you-speechless","status":"publish","type":"post","link":"https:\/\/redonk.com\/blog\/why-users-dont-readthis-will-leave-you-speechless\/","title":{"rendered":"Why users don\u2019t read\u2026This will leave you speechless"},"content":{"rendered":"

We all love click bait, right? Followed by a satisfying slideshow or listicle<\/a>? As distracted, time-starved online readers we’ve become accustomed to a steady diet of content snacks. Because users don\u2019t want to read, they scan. And that makes writing less<\/em><\/a> more important than ever.<\/p>\n

Here are five ways to cut the fluff and get to the point:<\/strong><\/h2>\n

1. Invert the story<\/h3>\n

Instead of starting with background and building up to the point, do exactly the opposite.<\/p>\n

2. Practice ruthless exclusion<\/h3>\n

If you need to write a lengthy discourse go right ahead. But go back and delete excess words, phrases and sentences. Users love concise copy. It’s the third law of usability<\/a>.<\/p>\n

3. Spread it around<\/h3>\n

Few things send users running like long, dense blocks of copy<\/a>. Use smart design, compelling images and soothing white space to make your story palatable. Negative space really is a positive for user experience<\/a>.<\/p>\n

4. Consider the destination<\/h3>\n

Rarely do we create the end of the customer journey. Embrace the fact that you just need to move a user effortlessly to the next step, and you’ll feel much less pressure to say everything<\/em> on every webpage.<\/p>\n

5. Know when it’s over<\/h3>\n

Once you’ve told your story, don’t be afraid to drop the mic and walk away. Speaking of which \u2014 I could go on for another 1,000 words, but I won’t. Because, you know, irony.<\/p>\n

Have something to add to the list? Edit it down to 140 characters or less and hit me up @redonkmarketing<\/a> #CutTheFluff<\/p>\n","protected":false},"excerpt":{"rendered":"

We all love click bait, right? Followed by a satisfying slideshow or listicle? 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